Before generating, choose the type that matches Item 2. This tells Burl AI how to place it on the model. Here's what each type covers:

T-shirts, shirts, blouses, singlets, tanks and crop tops.

Pants, jeans, shorts, skirts, trackpants and leggings.

Dresses, jumpsuits, playsuits, rompers and overalls.

Jackets, coats, jumpers, hoodies and cardigans. Anything worn as an outer layer.

Sneakers, boots, heels, sandals, thongs. Any footwear.

One-piece swimsuits and bikinis. Bikinis can only be generated on a photo already wearing a bikini; one-pieces work on any photo. Swim shorts go under Bottoms.

Handbags, shoulder bags, crossbody bags, totes and backpacks.

Belts worn at the waist.

Hats, caps and beanies.

Necklaces, earrings, bracelets, rings and watches.

Socks, stockings and tights.

Copy the URL of shoes, clothing or accessories from a supported retailer and paste it into either slot. Burl AI pulls the product images automatically.

You can also upload your own model or product image instead. For best results, use a clear photo against a plain background with only the person or item visible and minimal clutter.

Item 1 is the base: the model photo the outfit is built on. Item 2 is the new piece being added. Select a thumbnail from each gallery.

Tell Burl AI what Item 2 is, such as shoes, a top or a bag, using the dropdown. This tells it where and how to place the item.

See Item Types in the footer for what each category covers.

Burl AI places the item onto the base photo so you can see how it looks before you buy.

Tip: photos with plain, uncluttered backgrounds give the best results. Busy backgrounds can reduce swap quality.

Not happy with the result? Hit Regenerate.

Like the result? Click Build This Look to make it your new base, then add another item.

Build a complete outfit one piece at a time.

Tip: each new look inherits the previous image's colour and lighting. Chaining several strongly coloured items can gradually tint the background. If you notice a colour shift, continue from an earlier clean look or start again from your original Base photo.

Hold for Comparison saves up to eight looks side by side, then Shop This Look gives you retailer links for every item in the look you've built.

Burl is an AI-powered outfit visualisation platform. It brings separate clothing, footwear and accessory images together so you can see how the pieces might work as an outfit.

You can use items you already own, recent online or in-store purchases, and products you are considering buying from supported retailers.

“Give it a burl” is Australian slang for having a go or trying something out.

That is the idea behind Burl: bring the pieces together and give the outfit a try before making your next decision.

Burl can help you explore combinations involving:

• Items already in your wardrobe
• Products you recently purchased online
• Items purchased from a physical store
• Products you are considering buying
• Pieces from different retailers
• Clothing, shoes and accessories
• A previously generated look that you want to continue building

You might use Burl to decide whether to buy something, keep a recent purchase, return it, wear it or build the rest of an outfit around it.

No. Burl does not currently require an account.

Burl is currently available as a free public trial. Generations are subject to reasonable usage limits and available trial capacity.

Burl may introduce paid features or commercial services in the future. You will not be charged without being clearly informed and asked to agree first.

Choose two items by pasting supported retailer product links or uploading your own images.

Item 1 is the base image. Item 2 is the piece you want to add. Select the correct item type for Item 2, then choose Generate Outfit.

After generating a result, you can build on the look, add further items and hold different versions for comparison.

Yes. Upload a clear photograph of the item or a photograph of yourself wearing it.

For the best result, use a well-lit image with minimal clutter and a clear view of the clothing or person.

Yes. It does not matter whether an item came from an online retailer, a physical store or your existing wardrobe. If Burl cannot retrieve an image from a product page, you can upload your own photograph.

Yes. Burl is designed to bring together pieces from different sources rather than limiting the outfit to one store.

Burl supports a growing list of Australian and international fashion, footwear, sportswear and luxury retailers.

Open Supported Retailers in the footer to see the current list.

Yes. Open Supported Retailers and use Request a Retailer to submit the retailer or product URL.

A request does not guarantee that the retailer can be added. Some websites use technical or access restrictions that prevent Burl from retrieving their product images reliably.

Some retailer pages use the same URL for several colourways. In those cases, Burl may retrieve the page’s default colour rather than the colour currently displayed.

Try selecting the colour again and copying the resulting URL. If the retailer still uses the same address, upload the correct product image instead.

Burl generates an AI visualisation, not a photograph of a real fitting.

Results depend on the quality, angle, lighting and visibility of the source images. The generated image may alter proportions, colours, textures, body details, facial features or parts of the clothing.

Use Burl as a visual guide only. It cannot confirm exact fit, sizing, comfort, fabric behaviour or how an item will look in person.

Always check the retailer’s product description, measurements, size guide and returns policy before buying.

For better results:

• Use clear, well-lit images
• Avoid busy or obstructed backgrounds
• Choose images that clearly show the relevant garment or accessory
• Use a full-body photograph when visualising a complete outfit
• Make sure shoes and feet are clearly visible for footwear combinations
• Select the correct item type
• Try a different retailer image when several are available
• Regenerate the result if the first attempt is unsuitable

When building several generations in a row, colour and lighting may gradually change. If that happens, continue from an earlier clean result or begin again from the original base image.

Yes. After creating a combination, choose Build This Look to use the generated image as the new base. You can then add another item.

Yes. Hold for Comparison lets you keep several looks together and compare them before deciding which combination you prefer.

Where the items came from supported retailer links, Shop This Look returns you to the original product pages.

Prices, availability, colour options and product details are controlled by the retailer and may change.

No. Burl provides an illustrative visualisation to support your decision. It does not guarantee fit, appearance, quality, compatibility or satisfaction.

The final purchase, return or styling decision remains yours.

Uploaded images are re-encoded and available metadata, including location metadata, is removed before AI processing.

The selected images are sent to Google Cloud Vertex AI to generate the result. Burl does not intentionally save uploaded or generated image files to its own permanent image database.

Google Cloud may temporarily process, cache or retain information according to its applicable service terms, safety controls and data-processing practices.

See the full Privacy Policy for more information.

Only if you have that person’s permission.

Do not upload intimate, highly sensitive or private images. Do not upload images of children unless you are their parent or guardian, or you have the parent or guardian’s permission.

No. Every result is AI-generated and may contain inaccuracies.

Generated images must not be presented or distributed as authentic retailer or product photography.

No. Burl is not affiliated with or endorsed by the retailers displayed unless Burl expressly states otherwise.

Product names, images, trademarks and other retailer content remain the property of their respective owners.

Burl aims to help people make better-informed decisions, avoid preventable purchases and returns, and get more use from clothing they already own.

Purchases and returns can involve manufacturing, packaging, delivery, return transport and additional processing. AI image generation also uses computing resources and has its own environmental footprint.

Burl does not claim that every generation creates a net environmental benefit. The goal is to use AI purposefully where a clearer outfit decision may help prevent a larger cycle of unnecessary purchasing, delivery, replacement and return activity.

A request may fail because:

• The retailer is not supported
• The retailer is temporarily blocking automated access
• The product page does not expose usable images
• An uploaded image is unsupported or too large
• The selected images do not meet the generation requirements
• The request triggers an AI safety control
• Trial capacity has temporarily been reached
• The service is experiencing a technical problem

Try another product image, upload the image directly or try again later.

For product or technical help, contact support@burlai.com.au.

For privacy questions, contact privacy@burlai.com.au.

For security reports, contact security@burlai.com.au.

For general enquiries and retailer discussions, contact hello@burlai.com.au.

Effective date: 15 September 2026

Burl AI is operated by Frederick Pitt, an Australian sole trader registered under ABN 97 503 838 485.

This Privacy Policy explains how Burl AI collects, uses, processes and protects information when you use the Burl AI website and outfit visualisation service.

Burl AI does not currently require users to create an account.

Burl allows you to upload photographs and use images obtained from supported retailer product pages.

Uploaded photographs may contain personal information, including an identifiable person’s face, body, clothing and surroundings. You should only upload an image of another person if you have their permission.

Before an uploaded image is submitted for AI processing, Burl re-encodes it and removes embedded metadata, including available location and EXIF metadata.

When you paste a retailer link, Burl processes the URL and retrieves publicly available product information and images from that retailer.

Burl may record submitted product URLs, retailer names, product-image URLs and whether the retrieval succeeded or failed. This information helps Burl maintain retailer compatibility and investigate technical problems.

When you use Burl, technical information may be collected automatically. This may include:

• Your IP address
• Browser and device information
• Request dates and times
• Pages and features used
• Product categories selected
• Processing and response times
• Error messages and result status
• General service-security information

This information is used to operate, protect, troubleshoot and improve Burl.

If you submit feedback, report a problem or request support for a retailer, Burl may collect:

• The feedback or message you provide
• The retailer or product URL involved
• A generation reference number
• Your rating of a generated result
• Any information you voluntarily include in your message

Please do not include sensitive personal information in free-text feedback.

Burl may use temporary browser memory and session storage to maintain your current outfit, comparisons and recently used product links.

This information remains on your device and is generally cleared when you close the relevant browser tab or clear your browser data.

Burl does not currently use advertising cookies or third-party behavioural advertising trackers.

Burl processes information to:

• Retrieve product images from supported retailers
• Generate and display outfit visualisations
• Maintain your outfit during the current browser session
• Provide comparison and outfit-building features
• Return links to the original retailer product pages
• Diagnose errors and service interruptions
• Monitor security, misuse and service capacity
• Respond to feedback, retailer requests and support enquiries
• Improve generation quality and product performance
• Comply with applicable legal obligations

Burl does not sell or rent personal information.

Burl does not use uploaded photographs to build its own facial-recognition system or train its own AI model.

Burl uses Google Cloud infrastructure, including Vertex AI, to process selected images and generate outfit visualisations.

The images you select are transmitted to Google Cloud for processing. This may include images you upload, retailer product images and generated images used as the base for another outfit.

Burl does not intentionally save uploaded or generated image files to its own permanent image database. Images are held in browser memory and server memory for the time needed to process the request and return the result.

Google Cloud may temporarily process, cache or retain input and output data for service delivery, safety, abuse prevention, reliability and performance in accordance with its applicable terms and data-processing practices. Google states that customer data submitted to managed Vertex AI models is not used to train or fine-tune those models without the customer’s prior permission or instruction.

More information is available in Google Cloud’s Vertex AI data-retention documentation and Cloud Privacy Notice.

Uploaded and generated images are not intentionally written to permanent storage by Burl. They may remain temporarily:

• In your browser while the page or session remains open
• In server memory while a request is being processed
• Within Google Cloud systems according to Google’s applicable processing, caching, safety and abuse-monitoring arrangements

Technical logs may retain product URLs, image-source URLs, timestamps, performance information, error information, IP information and generation reference numbers.

Feedback and retailer requests may be retained while they remain useful for support, investigation and product improvement.

Information is deleted, de-identified or allowed to expire when it is no longer reasonably needed, subject to technical, security and legal requirements.

Burl may disclose or make information available:

• To Google Cloud where necessary to provide the service
• To technical service providers acting on Burl’s behalf
• When required by law, court order or a lawful government request
• Where reasonably necessary to investigate fraud, misuse, security threats or harm
• With your consent or at your direction

Burl does not provide uploaded photographs or contact information to retailers for their own marketing.

When Burl retrieves a product page, its systems communicate with that retailer or its technical providers. If you follow a retailer link, you leave Burl and the retailer’s own privacy practices apply.

Google Cloud and other infrastructure providers may process information in Australia, the United States or other countries in which they operate.

Privacy and data-protection laws in those countries may differ from Australian law. Burl selects established service providers and takes reasonable steps to limit disclosure to what is needed to operate the service.

Burl uses reasonable technical and organisational safeguards intended to protect information from unauthorised access, misuse, loss or disclosure.

These measures include encrypted HTTPS connections, image validation, metadata removal, request-size limits, restricted service permissions, rate limits and access controls for administrative systems.

No internet service can guarantee complete security. If you believe you have discovered a vulnerability or security incident, contact security@burlai.com.au.

You may stop Burl from processing an image by not uploading or selecting it.

You can remove locally displayed images by deleting them from the interface, closing the browser tab or clearing your browser data.

You may ask Burl to:

• Explain what personal information may be held about you
• Correct inaccurate personal information
• Delete identifiable information where it can reasonably be located
• Respond to a privacy concern or complaint

Because Burl does not require accounts and does not intentionally retain uploaded images, some information may not be identifiable or recoverable after processing. When making a request, provide enough information to help locate the relevant record without sending unnecessary personal information.

Privacy requests should be sent to privacy@burlai.com.au. Burl will acknowledge and respond within a reasonable period.

Burl is not directed specifically to children. A person under 18 should use Burl only with the involvement and permission of a parent or guardian.

Do not upload an image of a child unless you are their parent or guardian, or you have the parent or guardian’s permission.

Burl contains links to retailer websites and other external services. Burl does not control those websites and is not responsible for their privacy practices. Review the relevant third party’s privacy policy before providing information to it.

This Privacy Policy may be updated as Burl’s features, infrastructure or legal obligations change. The current version will remain available through the Privacy link on the Burl website, with its effective date shown above.

Privacy enquiries and requests: privacy@burlai.com.au

Security reports: security@burlai.com.au

General enquiries: hello@burlai.com.au

Operator: Frederick Pitt
ABN: 97 503 838 485
Location: New South Wales, Australia

Effective date: 15 September 2026

These Terms and Conditions govern your use of the Burl AI website and outfit visualisation service.

Burl AI is operated by Frederick Pitt, an Australian sole trader registered under ABN 97 503 838 485.

By accessing or using Burl, you agree to these Terms and the Burl Privacy Policy. If you do not agree, do not use the service.

Burl uses artificial intelligence to create illustrative outfit visualisations from images selected or supplied by users.

The service may allow you to:

• Upload clothing, footwear, accessory or model photographs
• Retrieve images from supported retailer product pages
• Combine selected items into an AI-generated visualisation
• Add further items to a generated look
• Compare different outfit combinations
• Return to the original retailer product pages
• Submit feedback or request support for additional retailers

Burl is currently provided as a public trial. Features, supported retailers, capacity and availability may change as the product is developed.

You must be at least 18 years old to use Burl independently.

If you are under 18, you may use Burl only with the involvement and permission of a parent or guardian.

You must have the legal capacity to agree to these Terms.

You retain any rights you hold in photographs and other content you upload.

You grant Burl a limited, non-exclusive licence to receive, validate, modify, transmit and process that content solely to:

• Provide the requested outfit visualisation
• Operate related Burl features
• Maintain security and prevent misuse
• Diagnose technical problems

This licence ends when the content is no longer reasonably required for those purposes, subject to temporary technical processing and applicable service-provider retention.

You must only upload content that you are legally permitted to use.

If an image identifies another person, you must have their permission before uploading it. If an image identifies a child, you must be their parent or guardian or have permission from their parent or guardian.

Do not upload intimate, highly sensitive, confidential or private images.

Burl results are generated by artificial intelligence and may be inaccurate, incomplete or unrealistic.

A generated result may:

• Alter colours, proportions, textures or garment details
• Change facial, body or background features
• Omit, duplicate or distort parts of an image
• Display an item differently from its real-world appearance
• Differ between repeated generations using the same images

Burl does not guarantee that a product will fit, feel comfortable, match correctly or look the same in person.

Generated results are for personal visual reference. They are not authentic retailer photography, professional styling advice, sizing advice or a guarantee that you should purchase, keep or return an item.

You remain responsible for checking retailer descriptions, measurements, size guides, prices, availability and returns policies.

You may use Burl for lawful, personal outfit exploration and shopping decisions.

Unless Burl gives you written permission, you must not use generated images:

• As authentic product or retailer photography
• To mislead another person about a product or person
• For commercial advertising, resale or endorsement
• To impersonate another person
• In a way that infringes intellectual-property, privacy or publicity rights

You must not use Burl to:

• Upload an image without the necessary rights or permission
• Create sexual, exploitative, abusive or non-consensual imagery
• Sexualise or exploit a child
• Harass, threaten, defame or deceive another person
• Create misleading impersonations or deceptive representations
• Violate any law or third-party right
• Introduce malware or harmful code
• Probe, attack or interfere with Burl’s systems
• Circumvent security controls, rate limits or usage limits
• Use automated systems to bulk-submit requests or extract retailer content
• Reverse engineer or attempt to obtain Burl’s non-public source code, prompts, models or credentials
• Use the service in a manner that places unreasonable load on its infrastructure

Burl may block requests, restrict use or suspend access where reasonably necessary to prevent misuse, protect the service or comply with legal obligations.

Retailer product names, photographs, descriptions, trademarks and other content remain the property of their respective owners.

Burl retrieves publicly available product information to support personal outfit visualisation. Burl does not claim ownership of retailer content.

Burl is not affiliated with or endorsed by any retailer displayed through the service unless expressly stated otherwise.

Retailer websites control their own prices, availability, colour options, product information, delivery and return policies. Burl does not guarantee that information retrieved from a retailer remains current or accurate.

When you follow a retailer link, you leave Burl. Your use of the retailer’s website is governed by that retailer’s own terms and privacy policy.

Burl’s software, interface, branding, design, original text and underlying technology are owned by or licensed to Frederick Pitt and are protected by applicable intellectual-property laws.

These Terms do not transfer ownership of Burl’s software, branding or technology to you.

You may not copy, reproduce, sell, license or distribute a substantial part of the Burl service except where permitted by law or with prior written permission.

Burl’s handling of uploaded images, technical data, product URLs and feedback is described in the Burl Privacy Policy.

By using Burl, you acknowledge that selected images will be transmitted to Google Cloud for AI processing.

Do not use Burl if you do not want the selected images processed in this way.

Burl is currently a developing public trial.

Usage limits may apply to product retrievals, generations, uploads, feedback and other features. A request may be declined when trial capacity has been reached.

Burl may update, change, pause or discontinue a feature where reasonably necessary for development, maintenance, security, legal compliance or cost control.

Burl does not guarantee uninterrupted or error-free availability. Planned and unplanned outages may occur.

Nothing in this section permits Burl to exclude rights that cannot legally be excluded.

Burl is currently free to use within available public-trial capacity.

If paid services are introduced, the applicable price and additional terms will be displayed before you agree to purchase them. Burl will not charge you without your express agreement.

Retailer purchases are separate transactions between you and the retailer. Burl is not responsible for charging, fulfilling, refunding or managing those purchases.

Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded under the Australian Consumer Law or other applicable legislation.

Where Burl is permitted to limit liability for a service covered by a non-excludable consumer guarantee, liability is limited, at Burl’s option, to supplying the service again or paying the reasonable cost of having the service supplied again.

To the extent permitted by law:

• Burl is provided on an “as available” basis
• AI-generated results are illustrative only
• Burl does not guarantee the accuracy of generated imagery or retailer information
• Burl does not provide fashion, sizing, financial, environmental or professional advice
• Burl is not responsible for a purchase, return or other decision made using a generated result
• Burl is not responsible for external retailer websites or services

To the maximum extent permitted by law, Burl is not liable for indirect, incidental, special or consequential loss arising from your use of the service, including loss caused by reliance on generated imagery, unavailable retailer content or interruption of the service.

This limitation does not apply where liability cannot lawfully be limited or excluded.

You remain responsible for your own purchases, returns, uploaded content and use of generated results.

Burl may update these Terms to reflect changes to the service, law, infrastructure or business.

The current Terms will remain available through the Terms link on the Burl website. The effective date will be updated when material changes are made.

Your continued use after an updated version takes effect constitutes acceptance of the revised Terms.

These Terms are governed by the laws of New South Wales, Australia.

You and Burl submit to the courts of New South Wales and any courts entitled to hear appeals from them.

General enquiries: hello@burlai.com.au

Product support: support@burlai.com.au

Privacy: privacy@burlai.com.au

Security: security@burlai.com.au

Operator: Frederick Pitt
ABN: 97 503 838 485
Location: New South Wales, Australia

General enquiries and retailer discussions:
hello@burlai.com.au

Product or technical help:
support@burlai.com.au

Privacy enquiries and requests:
privacy@burlai.com.au

Security reports:
security@burlai.com.au

Burl AI is an Australian AI-powered outfit visualisation platform. It helps people see how clothes, shoes and accessories work together, whether they already own them, have recently purchased them or are still deciding whether to buy them.

Burl brings those separate pieces into one visual outfit, helping people make more informed decisions about what to buy, wear, keep or return.

Burl started with a new pair of pants and a pair of shoes I had not bought yet.

I had recently bought the pants and was looking at a new pair of shoes online. I liked the shoes, but I wanted to know how they would look with the pants before spending the money.

The retailer could show me the shoes by themselves or as part of an outfit it had styled. It could not show me those shoes with the pants I actually owned.

It was a simple question: would these shoes work with my new pants?

I did not need another product photograph. I needed to see the outfit I was considering.

That was the problem that prompted me to build Burl.

The more I thought about it, the more obvious it became that this was not only about one pair of shoes.

The pieces that make up an outfit can come from anywhere. You might be starting with something that has been in your wardrobe for years, something you bought in a store, something that recently arrived from an online order or something you are considering buying from a different retailer.

You might want to know whether a new shirt works with pants you own, whether shoes from one retailer suit a dress from another, or whether a recent purchase works well enough with your wardrobe to keep it.

Online stores can show you how they have styled an individual product. They generally cannot show you how that product will work with the specific clothes, shoes and accessories that make up your life.

That leaves people trying to imagine complete outfits from disconnected product pages, retailer photographs and items sitting at home. When that mental picture is wrong, the result can be wasted money, an item left unworn, another purchase intended to make the first one work, or a return followed by a replacement order.

Burl is being built to provide a clearer picture before that decision is made.

Burl allows people to experiment with clothing from across the entire shopping and ownership journey:

• Items already in their wardrobe
• Recent online purchases
• Purchases made in physical stores
• Products they are considering buying
• Pieces found across different retailers
• Clothing, shoes and accessories photographed separately

Users can upload their own images or paste product links from supported retailers. Burl uses generative AI to create a visual representation of the combined outfit.

From there, users can add pieces one at a time, build a complete look, compare different combinations and return to the original retailer when they are ready to make a decision.

Burl is not limited to one retailer, one wardrobe or one stage of a purchase. It is designed around the complete outfit decision.

“Give it a burl” is Australian slang for having a go or trying something out.

That is the idea at the heart of the product.

Bring together something you own, something you have just bought or something you are thinking about buying. Build the outfit you actually have in mind and give it a burl before making the next decision.

The name reflects both the purpose of the platform and its Australian origins.

A clothing purchase that does not work can create a chain of unnecessary activity.

The original item has to be manufactured, packaged and delivered. If it does not suit the intended outfit, it may be sent back for a refund or exchanged for something else. That can mean return transport, additional packaging, warehouse processing, another delivery and, in some cases, an item that never makes its way back into use.

When this happens across large numbers of purchases, the financial cost and carbon footprint extend well beyond the first delivery.

Burl aims to intervene earlier by helping someone answer a basic but important question: does this item work with the outfit I actually have in mind?

A visualisation cannot guarantee that every purchase will be right. Fit, comfort, fabric and real-world appearance still matter. However, giving someone more useful information before they buy may help them choose correctly the first time, avoid preventable returns and get more use from the clothes they already own.

Artificial intelligence is not an optional feature added to Burl. It is the technology that makes the central product experience possible.

Burl uses generative AI to interpret separate product and personal images, understand the role of each item and create a new visualisation of the combined outfit.

AI also has an environmental cost. Image generation requires computing infrastructure and energy, so it would be misleading to describe Burl as automatically sustainable or impact-free.

The relevant question is whether AI can be used purposefully at a point where better information may prevent a larger cycle of unnecessary purchases, deliveries, returns, replacements and clothing waste.

That benefit should be measured rather than assumed. As Burl develops, the aim is to improve the efficiency of each generation while learning whether better outfit visualisation leads to more confident purchasing, fewer avoidable returns and more use of clothing already in circulation.

Burl begins with a problem experienced by shoppers, but the same uncertainty also affects retailers.

When a customer cannot picture how a product will work with the clothes they own or the outfit they are building, the retailer can lose the sale before checkout. If the customer purchases the wrong item, the sale may later be undone by a return or exchange.

Burl has the potential to turn some of that uncertainty into completed sales. By helping customers visualise the complete outfit, it can support purchasing confidence, complementary product discovery, stronger customer engagement and fewer avoidable returns.

Burl’s planned commercial model is centred on retailer subscriptions and integrations. The goal is to give retailers a way to help customers explore products alongside items from their real wardrobes and broader shopping journeys.

Burl AI is an AI-first fashion technology startup with a working product developed in Australia.

The current product allows users to paste links from supported retailers or upload their own images, generate outfit combinations, add further pieces, compare complete looks and return to the original retailer product pages.

Burl is built using Google Cloud infrastructure, including Vertex AI for generative image processing, Cloud Run for the application and Firestore for supporting platform services.

Development is currently focused on improving generation quality and consistency, expanding retailer compatibility, validating consumer and retailer demand, and developing the platform for broader commercial use.

The next stage includes retailer partnerships, continued product validation and preparation for pre-seed venture funding to support product development, AI infrastructure and growth.

Burl AI was founded by Frederick Pitt, who has been building the product independently since May 2026.

I did not come to Burl from a conventional fashion or startup background. I came to it through indecisiveness, curiosity and an interest in solving practical problems. Since beginning development, I have taken Burl from a personal shopping question to a working product.

Burl AI is currently a one-person company, with product, engineering and commercial development carried out by the founder.

Burl AI is operated by Frederick Pitt as a sole trader under ABN 97 503 838 485. The Australian Business Register lists Frederick Pitt as the registered entity.

Frederick Pitt
Founder
New South Wales, Australia
Development began May 2026
ABN 97 503 838 485  ·  View on ABN Lookup
fred@burlai.com.au  ·  hello@burlai.com.au